It was 1989 when I decided that mountain clothing could change. I wanted to believe in this dream and create the alternative myself.
Hours of designing, cutting fabrics, trying to imagine the moment in which I could present my collections at an International Fair or in a catalog that would travel the world, on the counters of the most prestigious sporting goods stores.
I started by opening a boutique for athletes and I had the honor of dressing the best athletes of modern mountain sports.
Among the various athletes I was able to collaborate with, two in particular presented me with a unique challenge. In those years the first competitions in the mountains were born: ski mountaineering in winter and skyrunning in summer, but there were no suitable clothes for those new disciplines.
Those athletes were Fabio Meraldi and Adriano Greco, the true pioneers of mountain speed.
Together with them I designed and created the technical solutions necessary to face those extreme races. The first ski mountaineering suit and the first skyrunning clothing were born.
Taking a cue from the innovations arising from the needs of the ski mountaineering and sky running athletes, I started to create new products for those who wanted to experience the mountains every day.
I created garments that pushed the limits of traditional clothing through continuous innovations. We combined the best technologies on the market with comfort and performance.
Learning from the world of racing that I knew so closely, I removed anything superfluous and minimized the weight and the bulk of my products, to allow my customers to experience the mountains effectively, fast and light.
Over the years, many companies have followed Crazy's path and the dream I believed in is now called Fast and Light.
The clothing that marked the new era of going to the mountains.
Fast and light wants to be the complete opposite of traditional clothing. I also started to use prints and colors that were unknown in the mountain world of the time. Fantasy and style were reserved only for fashion. But who said that mountain clothing had to look sad?
At Crazy we invented the fast and light clothing and we were the only company to follow this philosophy with all our products.